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Using Social Media to Sell a Property

Will social media help to sell my property?

With many millions in the UK using the popular social media networking sites Facebook and Twitter, real estate postings on the site from leading online agent 121Move.co.uk can have a huge impact on selling a property.

Within the last decade, Facebook has grown into the world’s biggest social media network, with an estimated 24 million Britons – more than a third of the population – logging onto the site each day, according to 2013 figures from the company.

The 121Move.co.uk Facebook site at https://www.facebook.com/internetestateagents is the ideal place to post property details, hints and tips about buying, selling and the moving process and to show how clients have saved money through its low upfront fee of just £375 plus VAT and no commission.

Facebook is also perfect for 121Move.co.uk to promote its regular blog postings and list company contact details, and for followers to view informative and inspirational photos, enjoy fun facts and read comments from industry experts.

The microblogging site Twitter, where postings are kept to within 140 characters, had around 15 million UK users in 2013 and is so popular that it is tipped by some technology experts to eventually overtake Facebook. By tweeting property details and including a link for more details on its feed, 121Move.co.uk can generate more interest from potential buyers and attract more viewings and sales.

What happens when you use social media to sell a property?

When using social media to sell property it quickly generates ‘buzz’ on 121Move.co.uk and can reach huge audiences, as friends, family, and followers see the real estate postings, comment on them and share them with their circle of key contacts who do the same. Even if a contact is not ready to move house, they may well know some friends who are looking to buy and pass on the details and so, through online networking, the details are widely distributed.

Another popular social network that 121Move.co.uk utilizes for property marketing is Google+, which allows real estate information and images to be shared quickly and easily with those who have various Google accounts.

With the number of smartphone users in the UK expected to rise to 43.4 million by 2017, according to statistics website www.statista.com, there is set to be a growing number of people who are able to access social networking sites – and 121Move.co.uk’s website – while on the move.

In the past, real estate agents have relied on ‘for sale’ boards and newspaper advertising to generate responses from property buyers – and they still have a place – but social media has the power to reach a much bigger audience more quickly. That’s why we think it’s a great idea using social media to sell a property.

The free promotion on social media works perfectly alongside 121Move.co.uk’s property advertising on leading real estate websites including Rightmove, Zoopla.co.uk, and PrimeLocation. It also complements 121Move.co.uk’s Online Messaging Centre that handles viewings and inquiries.